Fruitloopery — the improper or ignorant use of scientific or technical language to make a false or impossible claim seem more believable — is the latest addition to the lexicon by Canada’s Word Spy, Paul McFedries.
It comes from the use of the term “fruit loop” as a “whimsical way of describing someone who is a bit crazy, scatterbrained, or weird,” which has been used in that sense since at least 1982, McFedries wrote on his WordSpy website. McFedries says it “likely” comes from the Kellogg’s cereal Froot Loops (but I ask you: where else would it have come from?), with a boost from associations with the word loopy, meaning crazy or bizarre. Continue reading →